Committees

Outreach & Marketing Working Group

Committee Charge

To continue to initiate public understanding, appreciation and relevancy of state fish and wildlife management while shaping long-term conservation and enjoyment of natural resources through outreach and marketing.

Committee Contact Information

AFWA Staff Contact
Patricia Allen
pallen@fishwildlife.org
202-838-3461

Working Group Co-Chair:
Christy Firestone, Nebraska Game & Parks

Working Group Co-Chair:
Micah Holmes, Oklahoma Department of Wildlife Conservation

Resources

Making It Last Toolkit - This national conservation outreach strategy is an opportunity for each state agency to significantly increase awareness of its role in protecting and conserving wildlife among target audiences. This campaign toolkit makes specific recommendations on how states can approach and implement this effort using both nonpaid and paid media and includes a flexible creative approach, allowing states to use their own imagery and messaging relevant to specific goals.

MakingItLast.org

Making It Last PowerPoint Presentation 

Making It Last - Pilot Projects Phase II Summary