Outreach & Marketing Working Group


Committee Contact Information

AFWA Staff Contact
Patricia Allen
pallen@fishwildlife.org
202-838-3461

Working Group Chair:
Tanna Fanshier, Kansas Department of Wildlife and Parks

Resources

Making It Last Toolkit - This national conservation outreach strategy is an opportunity for each state agency to significantly increase awareness of its role in protecting and conserving wildlife among target audiences. This campaign toolkit makes specific recommendations on how states can approach and implement this effort using both nonpaid and paid media and includes a flexible creative approach, allowing states to use their own imagery and messaging relevant to specific goals.

MakingItLast.org

Making It Last PowerPoint Presentation 

Making It Last - Pilot Projects Phase II Summary