Committee Charge
To continue to initiate public understanding, appreciation and relevancy of state fish and wildlife management while shaping long-term conservation and enjoyment of natural resources through outreach and marketing.
Minutes & Agendas
Annual Meeting Agendas:
2024 Outreach & Marketing Working Group
2023 Outreach & Marketing Working Group
2022 Outreach & Marketing Working Group Agenda
North American Wildlife & Natural Resources Conference Agendas:
2025 Outreach & Marketing Working Group Agenda
2024 Outreach & Marketing Working Group Agenda
2023 Outreach & Marketing Working Group Agenda
Annual Meeting Minutes:
2024 Outreach & Marketing Working Group Notes
2022 Outreach & Marketing Working Group Notes
North American Wildlife & Natural Resources Conference Minutes:
2025 Outreach & Marketing Working Group Notes
2024 Outreach & Marketing Working Group Notes
Associated Committee, Subcommittee and Working Groups
Engagement and Education Committee
Education Working Group
Engagement & Connections Working Group
Project WILD Subcommittee
Wildlife Viewing & Nature Tourism Working Group
Committee Contact Information
AFWA Staff Contact
Patricia Allen
pallen@fishwildlife.org
202-838-3461
Working Group Co-Chair:
Christy Firestone, Nebraska Game & Parks
Working Group Co-Chair:
Micah Holmes, Oklahoma Department of Wildlife Conservation
Resources
Making It Last Toolkit - This national conservation outreach strategy is an opportunity for each state agency to significantly increase awareness of its role in protecting and conserving wildlife among target audiences. This campaign toolkit makes specific recommendations on how states can approach and implement this effort using both nonpaid and paid media and includes a flexible creative approach, allowing states to use their own imagery and messaging relevant to specific goals.