Effective R3 Marketing Strategies
Strategic Priority
Recruitment, Retention, Reactivation (R3) - Marketing
Project Documents
Project Description
Marketing is an effective way to accomplish R3. The fish and wildlife community is learning this and beginning to see what agencies can do and how much should be invested in marketing. Furthermore, with the new allowances in WSFR since PR modernization passed, there are new ways to fund marketing in states that have not been able to in the past. This makes information about what the most effective marketing techniques are to accomplish R3 very timely information.
Project Facts
- Organization Name: Association for Conservation Information (ACI)
- Organization Status: NGO classified as 501(c)(3)
- State: Vermont
- Obligation: $297,500
- Start Date: 01-01-2021
- End Date: 12-31-2021
Results
- Goal 1.
- Planned Accomplishments: 5 pilot programs in 5 states in each region Connecticut, Louisiana, Oklahoma, Idaho, Nebraska
- Actual Accomplishments: 5 marketing efforts totaling $50,000 each were implemented in all states
- Goal 2.
- Planned Accomplishments: Involve more states in effective marketing campaigns
- Actual Accomplishments: Successfully marketed in 5states who have invested zero dollars to minimal dollars in R3 marketing. These pilot programs taught agencies valuable lessons in the marketing realm especially regarding tracking and their capabilities.
- Goal 3.
- Planned Accomplishments: Communicate to the R3 community about these efforts
- Actual Accomplishments: The case studies and learnings are posted on the R3 Clearinghouse and the projects have been higlrlighted in multiple meetings including SEAFWA and ACI and the North American/AFWA meeting. These projects are also beiirg highlighted in the R3 community online forum and the ACI Newsletter.
