Request for Bids

          Graphic Design Project:  Growing Up WILD Reformatting, Phase I Growing Up WILD-ColorFront-11thEd-2018_Page_02.jpg

               Bids due by February 15, 2019

The Association of Fish and Wildlife Agencies (AFWA) is seeking bids from graphic designers or publications professionals with design, layout, and typesetting expertise for the work of reformatting the publication Growing Up WILD: Sharing Nature with Young Children.  The next edition of the publication, to be printed in late 2019 or 2020, will contain the same printed content, with only minor adjustments to the text, but will have a new size and shape. Specifically, the publication is to be reformatted from its current 17” x 11” dimensions into the more conventional 8.5” x 11” book dimensions. 

This graphic design project will occur in two phases. Phase I will involve redeveloping three sets of two-page spreads from the front, middle, and back sections of the guide, for a total of six of the pages from the current design. These three-page sets will then help serve as templates for Phase II of the project, in which the remainder of the publication will be reformatted.  Phase II will also involve a redesign of the cover art to the new dimensions.

AFWA is now accepting bids for Phase I of the project.


Organization Description:  The Association of Fish & Wildlife Agencies (AFWA) represents North America’s fish and wildlife agencies to advance sound, science-based management and conservation of fish and wildlife and their habitats in the public interest. The work of AFWA is guided by the visions of healthy fish and wildlife resources throughout North America managed by effective, well-funded fish and wildlife agencies supported by informed and involved citizens. AFWA is also headquarters for the Project WILD program, the largest wildlife and conservation education program in North America. Training and curricula resources that are part of Project WILD’s offerings include Project WILD, Aquatic WILD, Growing Up WILD, and Flying WILD.  Growing Up WILD: Sharing Nature with Young Children (often referred to as the “Growing Up WILD Guide”) is one of the most widely used early childhood environmental education curricula. The Growing Up WILD Guide (hereafter referred to as “the Guide”) is distributed primarily to AFWA members and other AFWA partner organizations that provide the publication to early childhood educators as part of Growing Up WILD Professional Development Training.


Project Description: 

The purpose of the larger project—including Phase I and Phase II—is reformatting the shape of the Guide into conventional book dimensions to provide a product that is easier to use, to store, and to transport. Several AFWA partners and numerous educators have requested or recommended that the publication be reformatted.  The goals of Phase I—redesigning the three sections of the Guide—are to gain an initial look at what the newly designed Guide sections, to develop graphic templates that can be applied to the remainder of the Guide, as well as to gain better understandings of design options, challenges, time requirements, cost estimates, and scope for Phase II of the project.

The work needed from a graphics professional (the contractor) as described below is only for Phase I of the larger project.  A separate Request for Bids for Phase II will be distributed on a future date.

The contractor for Growing Up WILD Guide Reformatting—Phase I will be responsible for redesigning and typesetting the following three sets of pages from the 2018 edition of the Guide as follows:

1)     Introductory text on pp. 4-5.  Contractor to convert two larger pages into four conventionally sized pages.

2)     The activity lesson Ants on Parade, pp. 12-13. Contractor to convert two large pages into four conventionally sized pages.  Note that each of the 27 activities in the Guide currently use the same two-page graphic template, and they will use the same four-page template after reformatting.

3)     Six Home Connections cards on pp. 104-105. Contractor to determine and advise on options for redesigning sets of three cards per large page to a consistent number of cards per smaller page. Currently there are 27 cards on nine pages (plus one Home Connections introduction card on a separate page for a total of 28 cards).  Changing the current proportion of 27 cards to nine pages is an option.  While the page sets for items 1 & 2 above are expected to be doubled, from two pages to four pages, the design options for the Home Connections cards may include additional pages beyond doubling.

The Contractor will reformat these three sets of pages into the new conventional book dimensions with the goal of maintaining as much as possible the existing written content. For items 1 & 2 above, the goal is to also maintain existing graphic elements, style, and overall look.  For item 3, options may include changing the look and style of the Home Connections cards as needed to achieve a smaller page size and efficient use of page space.  PDF samples of each of these three-page sets are accessible through the following links:

FrontPages.jpg           activityimage.jpg            HomeConnection3.png


Work Flow:

Once a contract is established between AFWA and the Contractor, the work components and sequence of work will be as follows:

-        Initial Discussion:  The Contractor and AFWA will discuss and review project goals as well as strategies and options for the redesign of the three sets of pages.

-        Ongoing Discussion: As needed, during or after the initial discussion, the Contractor and AFWA will ask one another for clarification on design options for maintaining consistency of style, maintaining the overall look and aesthetic qualities found in the current edition of the Guide, and any options that may deviate from the existing graphic style. The Contractor will advise AFWA on options for achieving design goals.

-        Access to Files:  AFWA will provide Contractor with InDesign files of 2018 edition of the Guide.

-        Initial Designs:  The Contractor will provide an initial design for each of the three sets of pages. The initial designs will include graphics components based on the existing graphics—including the elements of the graphic template, titles and subtitles, photo images, illustrations, and footers—as well as the typeset text.  For the initial designs, the typeset will not require detailed work for properly fitting all text, but the text placement in the initial design should serve as an accurate visual indicator of how the existing text portions fit in the new layout--properly representing the word count, font, font size, kerning, margins, etc.  Changes, emissions, or additions to any text or graphics as part of the reformatting work in the initial design should be discussed with AFWA before completion and will require approval by AFWA.

-        Review: After AFWA reviews initial designs, AFWA will discuss design with Contractor and request revisions.

-        Final Designs:  Contractor incorporates requested revisions and provides AFWA with final designs as print ready PDFs and InDesign files.


Guide Specifications: Other than the book’s dimensions, the specifications in the current (2018) edition of the Guide will not change for the reformatted edition.  While the Contractor will not be involved in printing hard copies of the page sets for Phase I, the Contractor should refer to these when advising or making decisions about design options:

-        Dimensions:  8.5” x 11” pages and cover.  Half-inch thickness (as compared to quarter-inch thickness in current edition).

-        Color:  The introductory pages and activity pages of the Guide, including pp. 4-5 and pp. 12-13, are to be designed for printing in a four-color (CMYK) process.  The back-matter pages, including pp. 104-104, are printed in black ink.

-        Text Body Paper Stock: 70# gloss white text.

-        Binding: AFWA anticipates keeping a spiral binding for the reformatted edition. However, use of a perfect (glued) binding will be considered if such binding will help accomplish reformatting goals (such as more feasibility or more options for design).

-        Cover Paper Stock:  After Phase II of the project, the cover will be printed using a 10 to 12 pt. CS1--coated on one side—paper stock. The cover will be printed with four color process and a “Soft Touch” Aqueous coating will be applied.

-        Pages:  After Phase II of the project, the anticipated page count will be approximately 252-260 pages (as compared to 126 pages in the current edition).


Equipment and Software Needed:  Contractor will be responsible for providing his/her own computer with access to a high-speed Internet connection and up-to-date design software, including InDesign and Adobe Acrobat.  Access to Adobe Creative Cloud with the most recent versions of Adobe software is preferred.


Final Deliverables:

-        An InDesign File provided electronically to AFWA with three sets of re-designed pages.

-        A press quality, print ready PDF of the same three sets of pages. Files should be set for proper trim size, contain crop marks, have proper margins, have correct CMYK colors selected, have linked images, be of high resolution (300 dpi’s or more), and include the correct embedded fonts.


Key Dates/Schedule:

-        Deadline for bids: Friday, February 15th.  

-        Target date for start of work (Phase I): March 1, 2019.  

-         Target date for completion (Phase I): March 29, 2019.               


Location:  The work can be completed from a remote location. 


Job Type: Contractual, Part-time


To bid on this project, please send an email and resume to Marc LeFebre at Include in the message your required compensation, as well as the software package and version you use. 


Bids should be submitted no later than Friday, February 15, 2018.