Registration is now open for the 2025 State Marketing Workshop: “Casting Connections: Retaining, Engaging, and Inspiring Today’s Anglers & Boaters.” The workshop, located in Baltimore, MD, will kick off with a reception in the evening of Monday February 24th. Sessions will start Tuesday morning February 25th and conclude Wednesday afternoon February 26th.
We are thrilled to feature Brittany Hodak as our keynote speaker. Brittany, a leading author on customer experience, will present Creating Superfans: How to Turn Customers Into Lifelong Advocates. In the “experience economy” era, how you interact with customers is the key driver of loyalty, outpacing both brand and price. Brittany will share her innovative five-step framework that will empower every member of your agency to elevate customer experiences and create unforgettable memories. Attendees will discover how to leverage cost-free marketing, transform routine customer moments into extraordinary ones, and understand the pivotal role Superfans play in business success.
We encourage all states to send TWO representatives in-person: 1) the agency’s assistant director overseeing recruitment, retention and reactivation (R3) efforts, and 2) the marketing/communications director or lead for R3 programs. We also encourage each state agency Director to attend and engage in discussions with RBFF.
RBFF will cover all related travel expenses for the agency director and two representatives. Please connect internally to determine who from your agency will attend. Please register all attendee names as soon as possible, in addition to travel dates, so we can secure your hotel rooms. You should plan to arrive on Monday February 24th, before 5:00 PM where registration starts on site.
When: Monday, February 24, 2025 – Wednesday, February 26, 2025
Where: Baltimore, Maryland
CLICK HERE to more and register TODAY!